Big News: We've launched in John Lewis
We know this week's announcement of a second Lockdown is definitely NOT what you wanted to hear. But we just want to remind you that you survived the last one and came out stronger and guess what, you'll do it again! We did however want to share some positive news that we hope will bring a smile to your face on what seems like a grey week...
We're excited to announce that Sheer Chemistry is now available at John Lewis! You will be able to purchase the full range online at Johnlewis.com in our three styles - Ambition, Radiance & Confidence. The collection will also be available in-store from December (once Lockdown is lifted, of course).
Since launching in 2017, we've revolutionised the hosiery industry that had not previously catered for women of colour. Our mission has always been to acknowledge and celebrate beauty in all shades of brown by providing tights in five luscious shades. The addition of Sheer Chemistry tights to the existing John Lewis hosiery range will ensure that all of their customers have the option to buy high quality nude tights that compliment their unique skin tones.
Tahlia Gray, Founder of Sheer Chemistry, said: “Beauty exists in all shades but for a very long time women of colour have been excluded from the mainstream fashion offering when it comes to the concept of “nude” tights. That’s why I’m so excited that our John Lewis partnership will make Sheer Chemistry tights more accessible women worldwide. Amidst everything that's going on in the world, we need to continue being a positive force for change in bringing greater representation to the fashion industry.”
In recent years we have seen the gradual introduction of foundations, plasters and underwear in tones that represent the rich diversity of the UK. Sheer Chemistry nude tights make an everyday essential accessible for fashion-forward women of colour.
The Sheer Chemistry and John Lewis partnership is representative of the retailer’s commitment to build a truly inclusive business across products in fashion, food and beyond.
Jo Bennett, Womenswear Buyer at John Lewis, said: “We are constantly evolving our womenswear offer and are always looking for new brands to introduce to our customers too. We are so excited to be stocking 'Sheer Chemistry' and working with them to expand our range of nude shades in hosiery. This brilliant brand that offers five shades in three different deniers will help ensure all of our customers can find the perfect pair of tights for them.